How to Increase Car Park Revenue in 2025: Kowee’s Smarter Way Forward

The parking industry in 2025 is no longer about filling spaces. It’s about filling margins. Operators who still rely on fixed pricing or basic occupancy metrics are falling behind. These methods, once considered reliable, now feel sluggish and blunt. They don’t respond to real-time demand, they don’t account for customer behaviour, and they certainly don’t maximise revenue.

Kowee offers something different. Their car park dynamic pricing solution doesn’t just automate pricing. It thinks. It forecasts. It adapts. And it delivers results that static models simply can’t match.

Occupancy isn’t the goal

For years, car park operators have chased occupancy rates, assuming that more cars mean more money. It’s a tempting metric. Easy to measure, easy to report. But it’s misleading. A car park filled with short-stay tickets might look busy, yet generate far less income than one with fewer vehicles staying longer.

Kowee’s approach is built around a simple truth: revenue matters more than volume. Their system analyses length of stay and entry time to find the most profitable mix of short- and long-duration tickets. Occupancy becomes a consequence, not a target.

Forecasting that sees what’s coming

Most pricing systems rely on historical averages. Kowee doesn’t. It builds layered forecasts that respond to both long-term patterns and short-term fluctuations. The system doesn’t just predict how many cars will arrive. It predicts when they’ll arrive, how long they’ll stay, and how those behaviours shift over time.

Kowee’s forecasting engine operates across three levels:

• Long-term trends: seasonality, week types, and recurring patterns
• Short-term signals: recent booking behaviour and anomalies
• Real-time data: current occupancy, arrivals, and departures

This multi-layered model feeds into the pricing engine, allowing it to make decisions that are timely, precise, and commercially sound.

Pricing that moves with demand

Static pricing is slow. It assumes that yesterday’s conditions will repeat themselves today. Kowee’s system doesn’t wait. It connects directly to the Car Park Management System (CPMS) and reservation platforms, adjusting prices in real time. Not just daily. Sometimes hourly. Sometimes more often.

Prices aren’t just based on the date or location. They’re shaped by entry time, length of stay, and forecasted demand. When a reservation request comes in, the system evaluates it instantly, weighing it against current conditions and future projections. If the request is likely to compete with others or disrupt the revenue balance, the price adjusts accordingly.

Even drive-up customers are covered. Kowee’s “K-Yield for roll-ups” solution updates rates throughout the day, feeding them directly into the entry system. It’s dynamic pricing without the need for reservations.

Intelligence that goes beyond automation

At the heart of Kowee’s system is its optimisation engine, K-Yield. This isn’t just a set of rules or quotas. It’s a probabilistic model that evaluates each booking for its economic impact. It considers demand uncertainty, competitive pressure, and the complex interplay between entry time and length of stay.

What makes it different:

• It doesn’t rely on fixed quotas
• It adapts to changing conditions
• It balances competing priorities in real time

This is more than automation. It’s intelligent decision-making at scale.

Managers stay in control

One of the common concerns with automated systems is the loss of control. Kowee addresses that directly. Its K-Pricing tool allows managers to simulate pricing strategies using historical data. Hundreds of thousands of tickets can be processed in seconds. Managers can set price ranges, preview likely outcomes, and override the system when needed.

This isn’t about handing over the reins. It’s about giving managers better tools. More visibility. More agility. More confidence in the decisions they make.

Results that speak for themselves

Kowee’s system isn’t theoretical. It’s deployed. It’s working. More than 30 airports use it. Over 450 million tickets have been processed. More than 3 million prices are generated every day.

One airport reported a net gain of €800,000 in its first year of using K-Yield. That came from reducing the average pre-booking discount from minus 30% to minus 12%. That’s not just a marginal improvement. That’s a strategic shift.

The bottom line

In 2025, car park operators don’t need more cars. They need smarter pricing. Kowee’s approach, built on forecasting, optimisation and real-time responsiveness, offers a clear path to higher revenue. It doesn’t just fill spaces. It fills margins. And it does so with precision, speed and control.

If you’re still relying on static rates and occupancy charts, it might be time to rethink the model. Because the future of parking isn’t about being full. It’s about being profitable.